Emotional Involvement Marketing with AdExtenders.com |

Emotional Involvement Marketing with AdExtenders.com

Posted by JOT on Jul 22 2008 | Sales&Marketing, internet marketing

From the desk of John Kumpunen:

Advertising IS expensive. Google Adwords is creeping up. Newspaper and magazine ads can add up to serious downdraft for a lot of small companies. So what to do? Can’t stop advertising.

Now, what if you were to extend or build the emotional involvement of the print ad? Make the print ad clickable? The idea of running a small display ad and offering another communication piece (catalog, brochure, booklet) is not new. Bingo cards are well-established tactics in trade magazines.

But what if you were to add emotional multimedia links to the print ad. Instead of the logo, there’s a warm welcome from the president. Instead of picture of a product, you have a 60-second movie on the product. Each component of the ad is made into a more emotional appeal with multimedia. Read more on AdExtenders.com

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Executive Summary

We began in 1985 as a creative agency and have now grown to a full-service marketing agency with television, print, and internet experience. We are in internet selling ourselves from a growing number of websites and we can sell on commission for you (outsourced internet marketing).

Our in-house capabilities include internet marketing and 217+ traditional marketing tactics, websites, sales video production, internet radio, iPod content, SEM, organic SEM, copywriting, trade press ads, illustrations, design, layout, photography, videography, audio editing, animation, websites, focus groups, surveys, webinars, set-up and maintenance of PPC campaigns, case histories for trade press, and trade-show design and sales support.

We assist with strategy, tactical planning, market intelligence, target audience profiling, market feasibility research, focus groups, customer surveys, hosting, psychographics and product positioning, and image and advertising semiotics.

Upcoming Topics

• Perceptual limits and cognitive overload in purchase decision.
• Consumer strategies when faced with information overload.
• The Marketing Cycle -- marketing is an ongoing circular loop of Product Universe, MoneyHoles, LoveProduct, Teacher/Advisor, Checks and Balances, Serial Improvement, and the Big Why taking you back to Product Universe.
• Comments on Jay's and Rich's Maven Marketing Manifesto and Source Credibility Research
• The Product Marketing Pyramid and what it means to small businesses
• ElmoFrenzy and what it says about the scarcity principle in buying decisions (scary stuff)