From the desk of John Kumpunen:

Advertising IS expensive. Google Adwords is creeping up. Newspaper and magazine ads can add up to serious downdraft for a lot of small companies. So what to do? Can’t stop advertising.

Now, what if you were to extend or build the emotional involvement of the print ad? Make the print ad clickable? The idea of running a small display ad and offering another communication piece (catalog, brochure, booklet) is not new. Bingo cards are well-established tactics in trade magazines.

But what if you were to add emotional multimedia links to the print ad. Instead of the logo, there’s a warm welcome from the president. Instead of picture of a product, you have a 60-second movie on the product. Each component of the ad is made into a more emotional appeal with multimedia. Read more on AdExtenders.com