365+ Marketing Tactics To Increase Your Long-term Sales

Do you need 365+ tactics? Of course not. Florida lawyer’s full-page Yellow Pages ad pulled so much he had to stop. Some companies use nothing but good press releases. Others get all their business with search engine marketing. Some are skilled in direct response.

If you luck into a single tactic that works in your industry, consider yourself blessed; most businesses need to test, test, and test to find the right cluster of communication tactics with their clients. Hence the list.

The rule is: Advertising creates visibility. Visibility creates familiarity. Familiarity creates trust. Trust creates sales. That’s the way it has been since the Sumerians roamed the streets of City of Mesopotamia snapping their cuneiform tablets and handing out flyers like the Mexicans in Las Vegas.

30-day MBG
30-sec Positioning
3-inch guru
800-number
A-B-C list product
Above the fold (& right)
Ad resistance
AdExtender.com
Advertisement 70% page dominant
Advertorial — local newspaper stories
Affiliates
Airplane lettering
ALT tags
Alternatives elimination
Analytics
Application marketing
Appointment notice
Articles
Attention words
Attitude
Audio AdExtender
Audio cassette
Audio file on internet
Audio flyer
Audio newsletter
Audio Postcard
Automated order placement
Autopilotsites
Autoresponder e-mailer
Autoresponder to new web pages
Backend marketing
Bag illustration
Belief resonance
Benefit statement
Benefit understanding
Best Customers last minute
Better than money back
Black-hat Marketing
B-list, C-list products
Blog
Blog tags for SEO
Branding
Bribe offers
Brochure — slim jim
Bulletin boards internet
Bulletin boards public places
Bundled discounts
Bus Card Brochure
Business card
Business card w/ back peels
Business only mail
Buyer Remorse
Calendar of events on the web
Cart signs
Cartoon ad
Case history
Catalogue in print
Catalogue on the web
CD multimedia presentation
Certification
Channel motivation
Chat line for web site
Check-out buy 30%
Chinese bargain
Classified ad
Coasters
Coloring pages
Coming week sales report
Company vehicle ads
Complimentary tickets
Consumer drop-off flyers
Contest
Co-registration
Corporate stores (sell shares to local store)
Corporate/Business philosophy
Coupons
Course
Craigslists.com
Credit advertising
Customer Buying Triggers
Customer loyalty
Database marketing
Dealer demonstration
Decision making matrix
Demo version
Differentiation
Differentiators — hard
Differentiators — soft
Dimensional mailers
Direct mail
Direct marketing
Direct response rates– ask
Display ad
Display Ad
Distribution channel
domain name
Dotted coupon
Easy Response
eBay stores
e-book
Electronic bulletin board
e-mail address
e-mail program with autoresponders
Emotional Involment Marketing
Endorsement
End-user feelings
Energy
Enneagram
Enthusiasm
Envelope ads
Event marketing
Every biz is infobiz
Exclusivity
Experiential marketing
Expert marketing
e-zine
Fax back sheets
Fax bulk distribution
Fax on demand
Fax Tip Series
Fear elimination
Feature article in trade press
Feeling resonance
Flash Book
Flash demo
Flash drive
Flood lights, air plane search lights
Flowchart process
Focus of Dissatisfaction
Folder
Follow-ups
Fraser listing
Free Bonus Gift(s)
Free riders
Free trial
Gateway pages
Gift Certificate
Gift Trial
GreedBastards
Guarantee
Guru marketing
Hard Offer / Soft offer
Headlines
Hot Market
How to Ad
How to audio
How to sheets
How to video
Humor - make the laugh to sell
In-coming PR3, PR4, PR5 links
In-store video
Internet Classifieds
Internet Radio Show
Internet video
Internet WEB page
Internet Yellow pages
iPOD mp3 files
iPOD videos
Jingle
Join organizations, clubs
Joint venturing
Keep quiet
Keywords - information - prospect
Keywords - research - interested
Keywords - buying - ready to buy
Know your customers
Landing Page for Ad / campaign
Launch countdown
Letter campaign
Letterhead — unique
Lifetime customer value
LifeTime customer value
List Benefits — rank benefits
Live demonstrations
Live workshop
LiveBrochure
Local cable TV ad/show
Local newspaper ad
Local newspaper write-up
Local radio
Local television
Logo
Made in State/Prov listing
Magazine corporate
Magazine insert
Magnetic sticker
Mailer-Service insert VAL-Pak
Make it your fault (cost justify)
Manual
Map
Market bulletin boards
Marketing calendar
Marketing ethics
Marketing Excellence
Marketing intimacy
Marketing plan
Matrix
Membership levels
Membership selling
Membership site
Menu ads
Microsite
Mindmapping
Mini billboard
Mini infomercial
Mousepad
Music video
Myspace.com
Network referrals
Neutralizing (objections)
News groups
Newsletter
Not-To-Do list
Objections elimination
Online live order
Order fulfillment time
Organic search engine rankings
Oscars + Red Carpet
Package deals (buy more to save)
Paper transcript
Paper (PDF) downloadable transcript
Pay-per-click search engines (40)
PDF book / booklet
Pens, Mugs, t-shirts
Persona / avatar
Personal Buying triggers
Personnel dress / uniform
Ping your blog
Point of purchase display
Point of sale
Pop-up ads
Portfolio — web | print
Positional cutline
Positioning
Post card w/ bc cutout
Posters
PR distributors News Canada
PR4 PR 5 Backlinks
Pre-Loaded iPod
Preselling
Press releases
Pricing psychology
Private labeling
Product clustering
Product life cycle
Product placement
Product questionnnaires
Professional listing
Promise (verb)
Promise subtitle
Promotion
Promotional gift
Prospecting
Psychographics
Public Film
Publicity stunts
Publish a booklet
Question method
Questionnaire discount
Radio show
Recommend cards
Recorded message
Regular contact
Relationship marketing
Remanant Space
Repackaging
Reply card service
Research questionnaire
Resell Rights
Resource listings on site
Response speed
Results tracking
Retail chains
Roadside sign
Rotasign
Sales counter stand
Sales cycle
Sales cycle mapping
Sales state aftercare
Sales state CONCERNS
Sales state IMPLEMENTATION
Sales state NEEDS
Sales state OPTIONS
Sales state REFILL
Sales training
Sales video
Salesman retention
Sampling
Scott’s Directory listing
Second channel
Sell Distributor to market
Semi-display ad
Seminar
SEO - search engine marketing
SEO - search engine optimization
Shoulder Patch
Showcase
Side rider bonus (bribe)
Sign-in obx AF+TopRight
Slightly damaged appeal
Slim Jim
Social embarrassment
Soft Offer / Hard Offer
Space ads
Sponsorship
Squeeze page
Store announcement
Store interior sign
Store window sign
Student / Senior discounts
Submission ranks
survey
Tabloid newspaper / co-op publish
Take-away close
Teach a course
Tear sheet
Telephone sticker
Telephone style
Teleseminar
Television commercial
Television show
Tested selling sentences
Testimonial letters
Testimonial video internet
Thanks you notes + referrals
Thought resonance
Top 2% Products
Trade magazine article
Trade show
Transit booth ad
Transit sign
Trigger event
Tuesday night random draw
Tutorials internet, video, etc.
Ultra-priced
Undersell
Upsell offers
Urgency
USP - unique selling proposition
Vertical marketing
Video business card
Video cassette
Video on CD DVD
Video on internet
Video press release
Video sites 35+
Viral audio / video
Viral cartoon
Viral movie
Virtual Book tour
Virtual Showroom
Virtual Trade show
vlog
Voice mail
Web article distributors
Web questionnaire
Web site
Web site email list
Web site product pages
Web site slide show
White page listing
White-hat Marketing
Wholesale accounts
Win this pop-up window
Word resonance
Wraps
Write a Book
Write an expert article
Writing to Engineers vs. Artsy
Yahoo Overture PPC listings
Yahoo stores
Yellow page listing
YouTube viral
You-writing