From the Desk of John Kumpunen

From fads to impulse buying to frenzy — what makes people go crazy … ready to kill each other over an Elmo doll? Why do fads happen? Are the lemmings at their worst when they think they can’t have it? And what happens to the mentality after this nuclear-fart marketing frenzy is over?

A 911 call captured what happened next:

“He told me he had a loaded gun on him and he’d have no problem shooting me,” the man tells a 911 operator. “What it was an issue over this stupid Tickle Me Elmo freaking doll.”

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