http://krin.com/blog Tue, 29 Jul 2008 13:31:14 +0000 http://backend.userland.com/rss092 en Google has finally released the search numbers for keyterms. Bye-bye Overture numbers and Yahoo... like Perry Marshall said, Yahoo yahoos in the boardroom deserve to get nailed by Carl Icahns out there. They took off the most-beloved tool on all of the internet, that one element that made Yahoo so ... http://krin.com/blog/2008/07/29/google-search-numbers-are-out/ From the desk of John Kumpunen: Advertising IS expensive. Google Adwords is creeping up. Newspaper and magazine ads can add up to serious downdraft for a lot of small companies. So what to do? Can't stop advertising. Now, what if you were to extend or build the emotional involvement of the print ... http://krin.com/blog/2008/07/22/emotional-involvement-marketing-with-adextenderscom/ Fortune March, 17, 2008 America's most admired companies... Apple is No. 1 in an exclusive interview Steve Jobs tells how he got there. In this day and age, it is unimaginably antiquated to continue to measure business success in terms of 200-year old industrial-age yardstick of consumerism-through-marketing manipulation. Sure, I get the ... http://krin.com/blog/2008/03/17/fortune-apple-and-steve-jobs/ What is it now? The 6th slap from Google? Whoa, Sergey and Larry have been messing in the sandbox again. Now, to prove that you are worthy of their "advertising opportunity", pay-per-click bids start around $5 a click (ouch) if you are unproven, new market, new campaign. There is a ... http://krin.com/blog/2008/02/28/google-slap-and-pyramid-structures/ From the Desk of John Kumpunen 67% of the nearly 2 billion internet users don't sprachen English but are 4 times more likely to purchase when the presentation is in their native tongue. It is the fastest growing segment of internet users, expected to make the bulk of 2 billion by ... http://krin.com/blog/2008/02/19/67-dont-sprachen-english/ From the Desk of John Kumpunen We so easily get caught up with the internet-guru stories that we forget where the real growth and the real spectacular achievements are. It's not in killer copy, platinum circles, it's not setting up the website and writing a hundred articles. It is far more ... http://krin.com/blog/2008/02/19/movers-and-shakers-no-internet-gurus-here/ From the Desk of John Kumpunen You can't build an airline flying solo these days. Many small business owners stall their growth by fearing delegation. They want to have their ego-fingers in every pot. They are frightened by joint ventures. Some are so distrustful of partners that they'd rather own 100% of ... http://krin.com/blog/2008/02/19/you-cant-build-an-airline-flying-solo-these-days/ From the Desk of John Kumpunen Marketing in a world of excess Do we really need 437 different mp3 players ... or 20,000 brands of beer? We're now in a crisis of overproduction. Too many products competing for consumer attention. What does that mean to a small business owner trying to make ... http://krin.com/blog/2008/02/19/marketing-in-a-world-of-excess/ From the Desk of John Kumpunen Upcoming post The concept of USP = unique selling proposition needs to be revisited. It has had its ride through the decades from 1940s when Rosser Reeves introduced it, but how limiting is it? Does it make sense outside of industrial buying process where a shortlist ... http://krin.com/blog/2008/02/19/it-didnt-have-no-fricken-usp-so-i-didnt-buy-it/ From the Desk of John Kumpunen Upcoming post From fads to impulse buying to frenzy -- what makes people go crazy ... ready to kill each other over an Elmo doll? Why do fads happen? Are the lemmings at their worst when they think they can't have it? And what happens to ... http://krin.com/blog/2008/02/19/elmo-frenzy-and-fads/