The 24-Hour Salesman |

The 24-Hour Salesman

Posted by JOT on Feb 19 2008 |

How the Automagic 24-hour Salesmen Work on the Internet 24-7-365

Ideally, your sales cycle is fully automated. Qualified visitors find you. Watch your presentation. End their search. Submit payment. And go off to other stuff. Like Amazon.

• Expedite sales cycle by 72% with a more powerful presentation.

The typical traffic-to-sales conversion on web sites hovers around 2.5%— that is, out of 100 visitors, roughly 2 will purchase. The advanced top-tier search engine marketing is really all about ending the search process for the prospect.

internet marketing flow chart

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Executive Summary

We began in 1985 as a creative agency and have now grown to a full-service marketing agency with television, print, and internet experience. We are in internet selling ourselves from a growing number of websites and we can sell on commission for you (outsourced internet marketing).

Our in-house capabilities include internet marketing and 217+ traditional marketing tactics, websites, sales video production, internet radio, iPod content, SEM, organic SEM, copywriting, trade press ads, illustrations, design, layout, photography, videography, audio editing, animation, websites, focus groups, surveys, webinars, set-up and maintenance of PPC campaigns, case histories for trade press, and trade-show design and sales support.

We assist with strategy, tactical planning, market intelligence, target audience profiling, market feasibility research, focus groups, customer surveys, hosting, psychographics and product positioning, and image and advertising semiotics.

Upcoming Topics

• Perceptual limits and cognitive overload in purchase decision.
• Consumer strategies when faced with information overload.
• The Marketing Cycle -- marketing is an ongoing circular loop of Product Universe, MoneyHoles, LoveProduct, Teacher/Advisor, Checks and Balances, Serial Improvement, and the Big Why taking you back to Product Universe.
• Comments on Jay's and Rich's Maven Marketing Manifesto and Source Credibility Research
• The Product Marketing Pyramid and what it means to small businesses
• ElmoFrenzy and what it says about the scarcity principle in buying decisions (scary stuff)