From the Desk of John Kumpunen

1. Reach new markets

Now, small business owners have easy access to internet markets like never in the history of mankind … worldwide opportunities.

By 2010, we’re going to have 2 billion internet users each buying tens of products a year. The market is absolutely fantastic. Just think that if it takes you 8 days to count to million, it will take you 32 years to count to billion.

Internet Videos as selling tools in the global village. In any business, the ideal scenario would be to have a 24-hour salesman that tirelessly harvests and pre-qualifies leads from around the world while you are sleeping.

Worldwide 24/7 distribution with no mailing costs.

When the video landing page is tied to organic or pay-per-click search engine ads, by default the viewers are already qualified and have an interest in your products.

Save on travel expenses—why send a 200-pound body across the land when all that is needed is his 3-pound brain. Combined with personal video emails the web commercial / infomercial can be a powerful tool for remote selling.

2. Differentiate your products

Do we really need 437 mp3 players or 20,000 brands of beer? Too many products. Too many options for the buyer. Because every affluent marketplace is filled with product excess … the purpose of marketing is to differentiate.

“The only rule is don’t be boring and dress cute wherever you go. Life is too short to blend in.” — Paris Hilton

We live in a society with too many products fight for consumer attention. A Show-and-Tell presentation of your Unique Selling Proposition is a powerful differentiator at the critical stage of the buying cycle—people’s search strategies change as they get deeper into the buying stages. Video presentation at the critical stage of their buying cycle can sway in their decision making.

3. BIOBI = Be Interesting Or Be Invisible

Consumers are bombarded with thousands of sales messages. They spot salestalk in seconds. And put up resistance. Unless your message is interesting, you are wasting your time and money.

• Customers are 3 times more likely to request further information in video / DVD format than in print. They’d rather watch than read—that’s what made television so popular. 5 out of 6 people actually prefer to receive information in video format. 92% will keep the video/DVD and will not throw it out.

• Easy and effective support for your sales team — they can prequalify a client by directing them to product web commecial. Or while they are in a face to face meeting, they can direct the client to view a video that demonstates the company capabilities or any other video that is designed to deflate objections, show facilities, sales team, etc.

For further information: InternetSalesVideos.com