Design+Writing+Print |

Design+Writing+Print

Posted by JOT on Feb 19 2008 |

From the Desk of John Kumpunen:

Design, Writing, Print services

Sampling of our print work: Presentation folder, magazines, brochures, newsletters, signs.

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We design, write and produce:

Booklet+DVD (Ultimate persuasion tool — DVD plus the case holds a booklet up to 64 pages)
Business Card Brochures (6-panel full-color card that acts like a mini-brochure)
Newsletters (our specialty is with BW newsletter (cheap to print) with reference links to website movies, PDFs, flipbooks, and other multimedia — the idea is to cover a lot of topics in the newsletter and continue the presentation on the web with narrated movies with all the emotional components.
Slim Jims (pocket size mailer & leave-behind)
Presentation Folders (declining popularity: expensive to produce and to mail)
Magazines and Magalogs (combination of editorial magazine + catalog product info)
Tabloid Newspapers (we work with Duffner Publishing Inc. to create editorial shells and localized pages in cities and towns across North-America)

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Sales and marketing services with over 217+ ways to bring your product from B-list to A-list product. To get started, please fill out this preliminary no-obligation form.

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Executive Summary

We began in 1985 as a creative agency and have now grown to a full-service marketing agency with television, print, and internet experience. We are in internet selling ourselves from a growing number of websites and we can sell on commission for you (outsourced internet marketing).

Our in-house capabilities include internet marketing and 217+ traditional marketing tactics, websites, sales video production, internet radio, iPod content, SEM, organic SEM, copywriting, trade press ads, illustrations, design, layout, photography, videography, audio editing, animation, websites, focus groups, surveys, webinars, set-up and maintenance of PPC campaigns, case histories for trade press, and trade-show design and sales support.

We assist with strategy, tactical planning, market intelligence, target audience profiling, market feasibility research, focus groups, customer surveys, hosting, psychographics and product positioning, and image and advertising semiotics.

Upcoming Topics

• Perceptual limits and cognitive overload in purchase decision.
• Consumer strategies when faced with information overload.
• The Marketing Cycle -- marketing is an ongoing circular loop of Product Universe, MoneyHoles, LoveProduct, Teacher/Advisor, Checks and Balances, Serial Improvement, and the Big Why taking you back to Product Universe.
• Comments on Jay's and Rich's Maven Marketing Manifesto and Source Credibility Research
• The Product Marketing Pyramid and what it means to small businesses
• ElmoFrenzy and what it says about the scarcity principle in buying decisions (scary stuff)