From the Desk of John Kumpunen

“It’s better to light one candle than to curse the darkness.”

Marketing becomes invaluable for a business that is not known in the marketplace. Marketplace, of course, is can be operationally defined as any group or population like “boat builders”, “trial lawyers in Denver”, “grandmothers”, “teenagers in Sweden”.

Three Fundamental Roles for Marketing

Marketing is the art and science of informing / guiding / manipulating / luring a select group of people how to feel, think, and buy within a certain time frame.

a) informing (=press releases, case histories, newsletters)
b) guiding (=soft sell, advertorials, teleseminars, image ads, consulting sales)
c) manipulating (=hard sell, direct response, direct sales)

…………………………………………………………………
KRIN.com = Our in-house capabilities include more than you can say in one breath: Web sites, blog sites for selling (like this), sales video production, internet radio, iPod content, search engine marketing, organic SEM, copywriting, trade press ads, illustrations, design, layout, photography, videography, audio editing, animation, websites, focus groups, surveys, webinars, set-up and maintenance of pay-per-click campaigns, case histories for trade press, and trade-show design and sales support. To get started, please fill out this preliminary no-obligation Contact Form.