About us

What we do

1. Our Mission: Our primary interest is “Sales 2.0″ … using technologies and creativity afforded by online videos, brochures, snipersites to help small and medium-sized businesses reach the larger markets.

While we design and produce, our main interest is selling through education, by creating and promoting sales-driven internet business sites: We assess search activity, target audience demographics and psychographics, ‘watering holes’ they use and present to you suitable tactics for internet business growth. Because online tracking is important, we monitor the psychology of online sales and buyer behaviour, and give you tools that increase buyer satisfaction and forges lifetime customer relationships. To us, an online sale is not the end, it is a good start.

2. What’s different about us: We’re not simply webmasters, video producers, internet-business consultants, translators, writers or graphic designers: We live and breathe internet business ourselves: We identify relevant search-based markets and high-traffic-consumer-interest areas and design and deploy target-matched content. From our own growing number of internet business sites we sell across time zones and borders to the Global Village. As much as we bring to you our technical skills, we also bring our internet-sales experience.

3. Venture Marketing and Partnerships: At the heart of OSA’s internet businesses is “Venture Marketing”. We seek growth through strategic partnerships with inventors, entrepreneurs, manufacturers, industrial designers, existing businesses, and creators of intellectual property. We bring our hands-on internet business skills to creating stand-alone internet businesses that seek out, leverage, scale, and respond to worldwide demand.

Our in-house capabilities

Our in-house capabilities include web sites, sales video production, internet radio, iPod content, search engine marketing, organic SEM, copywriting (English, French), trade press ads, illustrations, design, layout, photography, videography, audio editing, animation, websites, focus groups, surveys, webinars, set-up and maintenance of pay-per-click campaigns, case histories for trade press, and trade-show design and sales support.

Joint-Venture Partners: We form joint ventures and marketing partnerships with fellow inventors, industrial designers, creators of intellectual property, manufacturers, start-ups and existing businesses to form internet business units that seek out, leverage, scale, and respond to worldwide demand.

Here’s why it makes sense: many SMBs don’t have the time or the resources to keep up with the latest shockers in search engine marketing, bad-link penalties, and the notorious Google twists. We’re in internet selling ourselves and can bring practical tactics for rapid growth.

We’re a sales and marketing company with hands-on production capabilities for television, print media, and the internet.

As designers, inventors, and manufacturers ourselves, we respect your intellectual property and sign confidentiality agreements as required.

Training modules online for easy reviews:

Training modules for easy post-session review. We humans seem to forget most of what we learn within hours. Elaborative rehearsal (active rreviewing) can play a significant role in memory consolidation. We capture corporate events, seminars, and workshops on video and create multimedia presentations for elaborative rehearsal.

Training ROI = 20-40%
Your training money is better used if the training continues in Reminder Sessions over the next months. We work with human resources, corporate trainers and coaches to greatly improve retention of presented materials with modular online rehearsal and depth of processing materials.

We film the session, composit additional footage, create graphs, animations, and provide additional narration to create online modules for any time review. Instructional design for media-rich study materials may include interactivity options and self administered tests. Learning materials can be delivered on DVD, VHS, VCD, or compressed for internet chapters.

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John Kumpunen, B.A. Hon., M.A.
President and CEO

John is a graduate of University of Guelph (B.A. Hon.) and University of Toronto (M.A.) specializing in visual perception, memory, cognition, and psychophysics.

He worked in and with Toronto-area advertising and PR agencies as a copywriter, illustrator, designer, and art director, then started his own visual communications agency in 1985.

Active as writer, video producer, editor, web designer, industrial designer, illustrator, salesman, inventor, builder, choir director, bass-baritone singer, musician (flute, bass, guitar, keyboards). John’s other passions are to design and build Architectural Digest-quality heirloom furniture.

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Our business philosophy: We are all traveling this journey in a minor arm of the Orion Spur on the outer fringe of the Milky Way Galaxy at combined orbital speeds of probably around 600 kilometers a second. No victory is worth celebrating if it is at the expense of your fellow man. There’s no glory in taking advantage of people’s ignorance, stupidity, or even greed to make a buck. Let’s make it a joyful ride! By 2010, there will be 2 billion internet users — market like never before in the history of mankind. No need to “crush” your competitors, mathematically, there are no competitors. The market is THAT big. If it takes you 8 days to count to million, it will take you 32 years to count to billion. 2 billion internet users out there by 2010. Each buying tens maybe hundreds of products. Do the math.

Our business model is simple: To operate 70 websites in high-margin consumer and B2B sectors.Primary emphasis is on M.O.S.T. products — Make Once Sell Thousands. To that end, we enter into joint venture marketing arrangements with fellow inventors, creators of intellectual property, manufacturers, professionals, artists, designers, importers, exporters, and distributors. We bring in our internet sales and marketing skills and you bring in your know-how

KRIN.com = Our in-house capabilities include more than you can say in one breath: Web sites, blog sites for selling (like this), sales video production, internet radio, iPod content, search engine marketing, organic SEM, copywriting, trade press ads, illustrations, design, layout, photography, videography, audio editing, animation, websites, focus groups, surveys, webinars, set-up and maintenance of pay-per-click campaigns, case histories for trade press, and trade-show design and sales support. To get started, please fill out this preliminary no-obligation Contact Form.